KUCOIN EU LAUNCH
Between elite sports and evening gala.
THE TEAM
BRAND – KuCoin
CLIENT – KESCH - The Brand Experience Company
VIDEOGRAPHY – Felix R. Braune
VIDEOGRAPHY – Moritz Scheibenreif
PHOTOGRAPHY – Eugen Nemecek
EDITING – Manuel Scheipner & Felix R. Braune
THE PROJECT
At the end of January, the Chinese trading platform KuCoin launched its EU subsidiary. Our friends at the event agency KESCH created the perfect stage for the occasion, skillfully combining tradition and modernity by choosing two iconic Viennese venues: Hotel Sacher and the Spanish Riding School.
Our task? To capture the entire event in compelling photos and video.
The project included three key moments: the press conference at Hotel Sacher—where we produced extensive photography, a full recording of the event, and a video about the partnership with Tour de France winner Tadej Pogačar; a dedicated content shoot with Tadej Pogačar, producing promotional photos and videos featuring the testimonial; and finally the launch gala at the Spanish Riding School, which we documented through both photography and videography.
The result was a diverse portfolio of content that KuCoin can now use extensively across its public communications.
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