MONEY PEAK
New kid on the stock!
THE TEAM
BRAND – MoneyPeak
AGENCY – UNBUZZ
CREATIVE DIRECTOR – Felix R. Braune
CREATIVE PRODUCTION – FRB Media
GRAFIC DESIGN – Lucas Gerstgrasser
DIGITAL CAMPAIGNS – David Herlt
THE PROJECT
How do you make money talk?
That's the question we asked ourselves when we were entrusted with the visual execution of a digital campaign for the wealth-tracking app MoneyPeak. What makes it special? MoneyPeak offers an AI tool that enables expert dialogue with an LLM on the topic of wealth management.
The objective was clear: to make the brand visible and tangible in a way that's universally understood internationally, loud, bold, and delivered in short, clear messages.
So we took English proverbs and idioms such as "money talks, bullshit walks" and "new kid on the block" and reworked them into unmistakable claims.
The result was the two campaign lines "Money Talks!" and "The new kid on the stock!"
We developed these across static and moving-image assets. The end result was a campaign that visualizes the brand along with its features, but above all its communicative identity.
