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TALENTS OF RX

Content is the future!

THE PROJECT

As part of its global rebranding, RX Austria & Germany (formerly Reed Exhibitions) introduced four of its talents in a video. Based on the provided texts and a rough content outline by Head of Communications Elisabeth Biedermann, we conceptualized this mood video. As one of the four featured talents was unable to attend the shoot in person, their statement was integrated via video call – very much in the spirit of 2020/2021.

THE TEAM

BRAND – RX Austria & Germany

IDEA / COPY – Elisabeth Biedermann

CONCEPT – FRB Media

CAMERA – Felix R. Braune

EDITING – Felix R. Braune

ANIMATION – Felix R. Braune

An explosive cloud of red powder bursts outward against a black background. At the center, a stylized white “RX” logo is visible. The scene conveys energy, power, and strong visual expression.
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